What is SEO?

According to Wikipedia, SEO is “is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”  Oftentimes, Search Engine Optimization is one of the most important tools, bringing  customers to your website and converting these leads into long-term clients.
Read on for some useful SEO tips on how to optimize your site’s rank.

Importance of Keywords

First, imagine yourself in the shoes of your consumer – what would you search for, when looking for your product? Most likely, you would search for something that best describes your product, or in SEO words: Keywords. If you are not sure what keywords are more likely to come to consumer’s mind when Googling your product, there are many free tools that can help you to find the most popular searched keywords on the internet.  You might consider free tools such as Wordtracker or SERPs. Once  you have discovered the keyword that is popular and accurately describes your product, the last step is to simply implement this keyword in as many places on your website, as possible.

Become User Friendly

While plugging in the keywords will partially help your Google rank, you have to remember about your potential customers. This i s where user friendliness of your site comes into the picture. Have you ever come across a site that just won’t load or is super difficult to navigate? This is the type of site you want to avoid. By enhancing your website’s usability, mobile friendliness and   engaging content for all, your rank on Google will surely jump a couple of pages ahead. Furthermore, you will generate a higher rate of potential leads coming out of your website!

Conclusion

There are many other SEO tips and tricks you might consider using, such as Social Media Management, cross-linking and Public Relations. Don’t have the time to optimize your site? Contact us for a free consultation how to optimize your Site’s Rank today!