Case Study:Lead Generation for Internet Marketing company in Vancouver
Established Vancouver based Internet Marketing company offering a comprehensive range of marketing services including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Website Development, Social Media Marketing, Email Marketing, Traditional Marketing for small and medium size businesses.
- Size 5-10 employees,
- Target Industries: Real Estate, transportation, business services.
- Previous sales and marketing activities: business networking, business seminar, referrals, cold calling, Internet Marketing, direct mail.
- Sales Organization: the owner does the sales
To generate quality appointments and facilitate sales while working together with the business owner and social media team. Providing executive sales representation to increase sales to existing and obtain new customers.
- Integrated marketing strategy development
- Attending business networking events for lead generation
- Prospects’ need discovery meetings and presentations
- Proposal writing and submission
- Telemarketing follow up
- $ 2500 per month
Length of the project:
- 5 months
- Generated over 500 qualified leads (future interest)
- Over 100 new appointments
- Over $20,000 in new sales and over $50,000 in new opportunities (proposal submitted)
- The company double in size by hiring additional employees to service more customers and provide additional services to existing customers.