Social Media Strategies for Recruiters to Generate More Job Leads and Boost Placement Rates
As a recruiter, finding qualified candidates can be tough, but perhaps even more challenging is finding enough job vacancies in which to place your candidates. Social media strategies for recruiters are vital in order to:
- Grow and maintain a steady stream of job leads.
- Stay up to date with the latest market trends, skill bases, and industry news.
- Keep an eye on what their competition is doing.
- Create a greater selection of roles they are likely to recruit for.
Take your recruiting skills to the next level with the following social media strategies:
Wield the Power of LinkedIn
Leveraging more job leads can be done with surprising ease on LinkedIn, a social media site for professionals. Customize your profile to attract leads and join LinkedIn groups for the industries you’re recruiting for. Post, comment, and share often to establish your online presence in your niche industry.
One of the most powerful tools for recruiters to use on LinkedIn is the jobs database where you can search companies with job openings. Update the career interests section and then use the “jobs you may be interested in” feature that compares your profile settings against 300,000+ jobs in the database, practically hand-picking your ideal job leads!
Explore Other Online Platforms and Social Media Strategies for Recruiters
LinkedIn isn’t the only useful social media tool for generating leads. Find job vacancies on Twitter by using the advance search option to locate company Twitter handles, as many companies will tweet job openings. Even Facebook has launched their own job search feature that filters jobs based on your profile, interests, and desired industry.
Approach your search like a job-seeker would. Where are they looking for work? Find and follow any other blogs or websites targeting people on the hunt for work.
When you’ve found a website with good job lead potential, use a news aggregation tool like Feedly to stay alerted for new updates without having to constantly revisit each site for new content.
Become the Go-To Recruiter in Your Industry by Following these Social Media Strategies
Once you’ve generated more job leads, the goal is to build long term relationships with your ideal prospective clients. Create trust over time by listening to your clients’ recruitment needs and make each interaction about them.
Stay top of mind with both your candidates and clients after filling a role for them by routinely interacting with their social media posts and groups. If you took the time to establish an authentic relationship with them, they will come to you first when they are in a position to hire again.
Nurture your network and you’ll establish yourself as the go-to recruiter for your niche industry.
Success as a recruiter can be found through creating genuine relationships and utilizing social media tools. By creating a larger pool of job leads, you can zero in on quality prospects that will give you the placement opportunities most tailored to your niche and expertise.
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