In spite of the popularity of social media and internet marketing, technology cannot replace human to human communication in sales. Telemarketing and lead generation is tough work. Telemarketing is hard; it make us face rejection and challenges our very human nature. No wonder many sales people hide behind technology and avoid cold calling at all costs.
In previous blogs, I wrote that sales closing and appointment setting activities require a different set of skills.
Based on this great video by Joanne Black, I would like to repeat myself: Cold calling is not dead. It is essential to generate new prospects and fill in your prospecting pipeline. So pick up that damn phone and connect to your future customers!