When people think of Instagram, they usually think of swiping, liking, and scrolling through thousands of images on a smartphone. What many people have not yet realized is that Instagram Marketing is a fabulous new tool that can be used to help grow your business’ customer base. When used correctly, Instagram Marketing has the capability to grow a business exponentially, as it is much more than just a social media platform.
Instagram Keeps Your Name in Conversation
Instagram Marketing is extremely valuable because it is a strategy that encourages customer participation. With your business profile on Instagram, you get to interact directly with your fans, clients, and customers daily! They see your posts, and have the ability to “like”, “comment” and “follow”. When they do, be sure to reply and engage with them as well. It’s important to keep the conversation going. The more they recognize your brand and content style, the more likely they are to engage with it. They might even tell their friends about you! Instagram Marketing works best when combined with your other marketing efforts, so be sure to fuel your Instagram Marketing content to other social medias and content from your business.
Building Social Trust
The concept of “social trust” is one of the key factors in why Instagram Marketing works so well. Having a business profile on Instagram allows you to build a personality for your business. This is key in establishing your brand in a sea of other businesses and corporations. Be authentic about yourself and your business. Instagram Marketing can give your followers a “behind the scenes” look on your company’s day to day and inner workings. This will make them more likely to trust your business.
Strengthen Your Relationship With Your Followers And Potential Customers
There are many Instagram Marketing strategies that can be used to strengthen your relationship with your followers and potential clients. With Instagram ads you can reach the people who matter most to you. This is done by using their detailed criteria selection for who sees your advertisements. Furthermore, you also gain access to the data of who is viewing/liking your ads and what they are generally like. This allows you to get to know much more about your customer base. Companies who leave out Instagram Marketing from their social media strategy lose out on an otherwise unreached customer base. Who knows how how many potential clients/consumers you’re missing out on!
The world of marketing is constantly evolving, and the best businesses will be keeping up with all the new social media strategies to help grow their business. Instagram Marketing strategies and tools are not something that you want to miss out on, and there are many more strategies that we didn’t get a chance to highlight in this article. Still not sure where to start? Contact us to get a head start on your Instagram Marketing fine tuning.