According to Wikipedia, the poverty trap is “any self-reinforcing mechanism which causes poverty to persist.” “If it persists from generation to generation, the trap begins to reinforce itself if steps are not taken to break the cycle.” I meet many small business owners who’ve gotten their businesses into a vicious cycle of poor performance and declining revenues because they are unwilling to invest effort, time and resources in marketing and business development.
The reason for this is the limiting belief that marketing of any kind is expensive, useless, unethical, invasive and does not pay off. I often hear “I already tried generating leads by telemarketing and it did not work for me” or “I don’t have time to go to networking events” or “I don’t want to go to appointments unless people are interested in buying”. This type of thinking leads to business stagnation and inevitably, decline.
Today many business owners are realizing that they alone are not enough to grow their businesses. They hire professional people to help them with decision making and marketing. Smart business owners make it a priority to invest in Lead Generation activities and do it smart. One of the smart ways to increase sales is to hire an appointment booking company. I would like to stress that I’m saying “appointment booking company” and not a “telemarketing company”.
Many call centre-based telemarketing companies are not suited to the task of booking appointments for small business because there is a financial and cultural disconnect between people and processes. Appointment booking is more than just finding the low hanging fruit, which is a prospect who is in need to buy right now. It’s a consistent and thoughtful process of connecting, educating, informing, proposing and closing.
Prospect Solutions specializes in appointment setting specifically for small business companies. Our people and processes have many advantages over the typical call centre lead generation environment. Please call for a free consultation and get your business out of the “poverty trap.”