Case Study:

Benefits Advisors | Saskatchewan

Complete Marketing Department Outsourcing Program

| Client Profile

A family-based business in Regina, Saskatchewan. Mother and Son – a team of professional consultants with a passion for group benefits, who love to help, educate, and collaborate with businesses on their group benefits plan. Their sole focus on group benefits allowed them to develop a unique depth of knowledge and approach to clients that sets them apart from the crowd. They are up to date on all the current challenges that businesses in their industry might face, which is why they decided to contact Prospect Solutions – a Vancouver Marketing Agency – to build a strong integrated Marketing Strategy.

 

| Organizational Goals

  • Implement a modern and effective marketing and lead generation strategy in their company.
  • Generate leads and appointments.
  • Increase brand and business awareness
  • Create a solid brand reputation to establish competitive position in local business community and online.
  • Achieve brand awareness to position the client among most successful Benefit Consulting agencies in Saskatchewan.
  • Achieve 300% increase in number of clients over 3 years.

 

| Project Length & Budget

  • 1 year-On-going Marketing Department Outsourcing contract
  • $3,000 per month

| Lead Generation Activities

  • LinkedIn Prospecting and Telemarketing: Generating leads and following up to set appointments
  • Social Media Marketing: Content design, planning and distribution
  • Website: Redesign and content expansion
  • E-mail Marketing: Content development, database management, campaign strategy development, implementation and evaluation
  • Public Relations Management: Involvement in local news, online/offline events and groups
  • Project Management: Weekly meetings, updates and reports
  • Monthly Reporting: Key Performance Indicators and review

 

| 1st Year Results

 

%

Increase in Commission Revenue

New Benefit Lives

%

Increase in Social Media Audience

%

Increase in Website Traffic

%

Decrease in Website Bounce Rate

  • Developed a new website, in cooperation with client’s marketing team
  • Over 6 months in business together Prospect Solutions successfully developed an effective sales funnel, with client selling over 150 lives
  • 50% traffic increase over first 3 months of the new website launch 
  • Search engine optimization set up: reduced bounce rate by 23%
  • 63% Growth in Social Media Followers
  • Heading towards 200% increase in commission revenue by the end of the first year

Looking forward to more success!

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