Case Study:

Janitorial Company

We used Telemarketing to greatly improve number of quoted jobs and revenue

| Client Profile:

Commercial cleaning company with 25 employees located in Burnaby, British Columbia, Canada. Our client’s company stands for consistency, communication, cleanliness, and cost-effectiveness. Cleaning services include: janitorial residential and commercial, office maintenance, building maintenance, plant maintenance, facility management, window cleaning,commercial cleaning,carpet cleaning,pressure washing.

 

| Target Audience:

  • Property managers of commercial facilities, offices, restaurants, property management companies.

| Previous Marketing Tactics:

  • referrals, website leads, local advertisement (flyer distribution by crew members at the location)

| The Objective:

  • Use Telemarketing to generate leads for the company’s sales managers by introducing them to prospective customers and doing appointments for estimates.

| Budget & Project Length

  • 6 Years
  • $1,500 – $3,000 / Month

| The Results:

  • 10-15 qualified appointments per month
  • 75% of appointments result in an estimate
  • 25% increase sales annually

 

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