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Case Study on Lead Generation for Employee Group Benefit Insurance firm in Vancouver


Leading provider of group employee benefits, pensions and RRSPs located in Vancouver, BC. Providing a superior, professional service to corporate clients on all matters relating to employee benefit and compensation programs with access to major national insurance companies ensuring objective and impartial recommendations. The company is managing over 300 corporate clients throughout the United States and Canada.


To provide multiple company brokers, with quality appointments with pre-qualified decision makers.

Target market:

  • Human Resource Managers
  • Payroll Administrators
  • Business Owners

Project length:

5 years plus

Lead Generation Activities:


Multitude of quality appointments, which resulted in sales. Achieved positive ROI on marketing investment for this client.


$2500 per month, Pay Per Appointment