Case Study: Lead Generation for Commercial Janitorial company in Vancouver

The company:

Commercial cleaning company located in Burnaby, British Columbia, Canada. Our client’s company stands for consistency, communication, cleanliness, and cost-effectiveness. Cleaning services include: janitorial residential and commercial, office maintenance, building maintenance, plant maintenance, facility management, window cleaning,commercial cleaning,carpet cleaning,pressure washing.

 The size:

  • 20-50 employees

Target market:

  • Property managers of commercial facilities, offices, restaurants, property management companies.


Previous sales and marketing activities:

  • referrals, website leads, local advertisement (flyer distribution by crew members at the location)



To generate leads for the company’s sales managers by¬†introducing them to prospective customers and booing appointment s for estimates.


Business Development Channels:


Length of the project:

6 years



$1500-3000 per month




  • 10-15 qualified appointments per month
  • 75% of appointments result in an estimate
  • 25% increase sales annually