Are you a small business owner and looking to increase the number of qualified prospects interested to your product or service? The first thing that comes to mind is to place an ad on a job board and hire a sales person. Before you do this, think twice. Do you really trust someone to sell for you? Would you allow someone to make mistakes in their presentation or strategy and lose a prospect who is genuinely interested in buying? Well, if you hesitate to answer for more than a few seconds, you do not need a sales person – you need a professional lead generation specialist.
What’s the difference? If you are a business owner, then the probability that you are the best sales person for your product is very high. For someone new to come aboard and attain your level of knowledge and passion for your business may take months or years, and the cost of acquiring such talent will be exceptionally high. On the other hand, sales people are not best suited to do hardcore prospecting, they want to have a stream of qualified prospects from marketing, just as you would want for yourself.
A Professional Lead Generation specialist, on the other hand, is not a sales person. Their goal is to promote your business and ensure a constant intake of qualified prospects for your sales organization. Lead Generators do not conduct sales presentations, they qualify, engage, and nurture prospects until they are ready to buy. And they do it consistently and systematically, according to the strategy you have created for them.
What are lead generation activities? With modern marketing, there is no silver bullet solution to lead generation. Lead Generation is not a numbers game or linear approach, as it was not so long ago. Lead generation includes a number of planned and repeated activities, such as marketing automation technology, internet marketing, professional telemarketing, business networking, social media, referral marketing and more.
If you would like to learn more about lead generation processes and services, or you are considering hiring a Lead Generator, visit www.prospectsolutions.ca or call 604-715-1299 for a free consultation. We can perform a full range of online and offline lead generation activities for you, or help you hire, train and ensure the success of your internal lead generation team.
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