Growth Marketing Strategy

“We strongly believe that ANY demand generation activity taken without long-term growth marketing strategy context will ultimately fail.”

A growth Marketing Strategy is a Pillar for Successful Demand Generation Campaigns

Prospect Solutions customizes digital marketing strategies to ensure outstanding results:

A growth Marketing Strategy is a Pillar for Successful Demand Generation Campaigns

Prospect Solutions customizes digital marketing strategies to ensure outstanding results:

Understanding Your Target Market and Decision Makers

For demand generation projects to be successful, the following questions need to be answered:

 

  • Who are your customers?

  • Where are they located?

  • Why do they purchase your products or services vs. your competition?

  • When do they require your assistance?

  • How do they buy from you? Do they buy direct, online, via distributors or by telephone? Do they require the help of a sales/service representative?

  • How much are they willing to pay? What costs are associated with each unit of sale?

Developing a Database of Prospects:

Without a qualified prospect database, it is hard to achieve results. Here are a number of ways to build an effective database:

  • Purchase leads from a database broker (InfocanadaDun and Bradstreet, etc.).

  • Research and manually develop databases of companies(Google, Yahoo, Bing, Yellow Pages, Web Directories, Associations, etc.).

  • Create and improve social media connectivity (LinkedIn, Facebook, Google+).

  • Run a LinkedIn Outreach connection campaign B2B

  • Run Pay-Per-Click (PPC) advertising campaigns to capture leads

Defining and Monitoring Key Performance Indicators (KPI)

To measure the effectiveness of each campaign, we establish and monitor project specific KPIs:

  • Number of  calls/ connections/email messages/website visitors/social media interactions per time period.

  • Number of conversations/replies/ subscribers per time period.

  • Number of appointments/quotes/sales per time period/campaign.

  • Cost per conversation/connection/lead/sale.

KPIs are vital to measuring the success of each campaign and making improvements if required.

Developing a Calendar of Marketing Activities:

Here are some examples of demand-generation campaigns that may be included in your integrated marketing calendar:

Let's Work Together!

We’d love to hear more about your project. Get in touch to set up a free consultation, and to learn what Prospect Solutions can do for you!

Member of Burnaby Board of Trade

prospect-solutions-burnaby-board-of-trade

Location / Contact

811 W 7th Ave, Vancouver BC

View Our Location

Ekaterina@prospectsolutions.ca