Growth Marketing Strategy
“We strongly believe that ANY demand generation activity taken without long-term growth marketing strategy context will ultimately fail.”
A growth Marketing Strategy is a Pillar for Successful Demand Generation Campaigns
Prospect Solutions customizes digital marketing strategies to ensure outstanding results:
A growth Marketing Strategy is a Pillar for Successful Demand Generation Campaigns
Prospect Solutions customizes digital marketing strategies to ensure outstanding results:
Understanding Your Target Market and Decision Makers
For demand generation projects to be successful, the following questions need to be answered:
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Who are your customers?
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Where are they located?
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Why do they purchase your products or services vs. your competition?
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When do they require your assistance?
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How do they buy from you? Do they buy direct, online, via distributors or by telephone? Do they require the help of a sales/service representative?
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How much are they willing to pay? What costs are associated with each unit of sale?
Developing a Database of Prospects:
Without a qualified prospect database, it is hard to achieve results. Here are a number of ways to build an effective database:
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Purchase leads from a database broker (Infocanada, Dun and Bradstreet, etc.).
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Research and manually develop databases of companies(Google, Yahoo, Bing, Yellow Pages, Web Directories, Associations, etc.).
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Create and improve social media connectivity (LinkedIn, Facebook, Google+).
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Run a LinkedIn Outreach connection campaign B2B
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Run Pay-Per-Click (PPC) advertising campaigns to capture leads
Defining and Monitoring Key Performance Indicators (KPI)
To measure the effectiveness of each campaign, we establish and monitor project specific KPIs:
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Number of calls/ connections/email messages/website visitors/social media interactions per time period.
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Number of conversations/replies/ subscribers per time period.
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Number of appointments/quotes/sales per time period/campaign.
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Cost per conversation/connection/lead/sale.
KPIs are vital to measuring the success of each campaign and making improvements if required.
Developing a Calendar of Marketing Activities:
Here are some examples of demand-generation campaigns that may be included in your integrated marketing calendar:
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