Case Study:

Internet Marketing Company

We used Telemarketing combined with other activities to increase sales.

| Client Profile:

Established Vancouver based Internet Marketing company offering a comprehensive range of marketing services including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Website Development, Social Media Marketing, Email Marketing, Traditional Marketing for small and medium size businesses.

  • Size 5-10 employees,
  • Target Industries: Real Estate, transportation, business services.
  • Previous sales and marketing activities: business networking, business seminar, referrals, cold calling, Internet Marketing, direct mail.
  • Sales Organization: the owner does the sales

| The Objective:

To generate quality appointments and facilitate sales while working together with the business owner and social media team. Providing executive sales representation to increase sales to existing and obtain new customers.

| Activities Included:

  • Integrated marketing strategy development
  • Telemarketing
  • Attending business networking events for lead generation
  • Prospects’ need discovery meetings and presentations
  • Proposal writing and submission
  • Telemarketing follow up

| Budget & Timeline:

  • $ 2500 per month
  • 5 Months

| The Results:

  • Generated over 500 qualified leads (future interest)
  • Over 100 new  appointments
  • Over $20,000 in new sales and over $50,000 in new opportunities (proposal submitted)
  • The company double in size by hiring additional employees to service more customers and provide additional services to existing customers.

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