Internet Marketing Company
We used Telemarketing combined with other activities to increase sales.
| Client Profile:
Established Vancouver based Internet Marketing company offering a comprehensive range of marketing services including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Website Development, Social Media Marketing, Email Marketing, Traditional Marketing for small and medium size businesses.
- Size 5-10 employees,
- Target Industries: Real Estate, transportation, business services.
- Previous sales and marketing activities: business networking, business seminar, referrals, cold calling, Internet Marketing, direct mail.
- Sales Organization: the owner does the sales
| The Objective:
To generate quality appointments and facilitate sales while working together with the business owner and social media team. Providing executive sales representation to increase sales to existing and obtain new customers.
| Activities Included:
- Integrated marketing strategy development
- Attending business networking events for lead generation
- Prospects’ need discovery meetings and presentations
- Proposal writing and submission
- Telemarketing follow up
| Budget & Timeline:
- $ 2500 per month
- 5 Months
| The Results:
- Generated over 500 qualified leads (future interest)
- Over 100 new appointments
- Over $20,000 in new sales and over $50,000 in new opportunities (proposal submitted)
- The company double in size by hiring additional employees to service more customers and provide additional services to existing customers.
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