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Telemarketing lead generation is essential for success in sales. So, pick up that damn phone!

In spite of the popularity of social media and internet marketing, technology cannot replace human to human communication in sales.  Telemarketing and lead generation is tough work. Telemarketing is hard; it make us face rejection and challenges our very human nature. No wonder many sales people hide behind technology and avoid cold calling at all costs.

In previous blogs, I wrote that sales closing and appointment setting activities require a different set of skills.

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Based on this great video by Joanne Black, I would like to repeat myself: Cold calling is not dead. It is essential to generate new prospects and fill in your prospecting pipeline. So pick up that damn phone and connect to your future customers!