In an attempt to lower costs, business owners attempt to hire cold callers outside of North America (India, Philippines, etc.). No matter how well spoken and intelligent these representatives are, most cannot maintain meaningful conversations with C-level decision makers. Why? On top of information exchange, business conversations consist of local nuances, hidden meanings, intonations, jokes, slang, etc. To communicate effectively, telemarketers must have developed their social and business skills in North America.