Here are a few examples of integrated marketing content applications:
Telemarketing: There is no viable human-to-human conversation without well developed content, such as telemarketing scripts, business case descriptions, objections, and email follow-up templates.
Social Media Prospecting: Content includes invitation, introduction, touch base, and follow-up messages.
Social Media Management: Content includes personal profile and company page development along with article and white paper writings.
Website Development: Website articles, graphics and video content.