Managing the Risks of Early-Stage Marketing Outsourcing

Managing the Risks of Early-Stage Marketing Outsourcing

Outsourcing is an integral component of doing business these days. For many business owners, the prospect of outsourcing services carries a great many economic benefits, but it also presents unique risks and challenges. Complaints from customers, problems with third-party relationships and new regulatory issues and service integration problems present a wealth of issues to be addressed. Here are some thoughts about managing early-stage outsourcing risks. (more…)

Tips to Improve Your Lead Generation

Tips to Improve Your Lead Generation

Many telemarketing firms are frustrated by the sheer number of hang-ups and failed lead generation calls they get. However, telemarketing is also a valuable part of your marketing and client-building strategy. There are important techniques that your team can use to ensure that more calls convert to clients, and fewer are wasted time. Here are some tips and tricks to improve your telemarketing lead generation strategies. (more…)