In telemarketing, generating the right leads is everything. Blind calling ends up with disgruntled customers and wasted time, effort and money on the part of you and your callers. Ineffective tactics at lead generation actually cost companies millions of dollars every year.
Telephone marketing is a very effective tool if done right. It adds a human touch to the process and allows a direct line of communication for customers. Here are some things to keep in mind when developing lead generation strategies.