Digital Marketing Vs. Traditional Marketing

Digital Marketing Vs. Traditional Marketing

by | Oct 25, 2018 | Blog, Marketing Agency, Small Business Marketing Blog, Social Media Marketing | 0 comments

The world is an ever changing place, and right now we are in the middle of the digital age. Marketing professionals everywhere are stuck in a certain debate about which technique is better: Traditional or Digital Marketing? Many professionals believe that digital marketing is taking over the marketing world. Let’s find out if they’re right.

Defining Traditional and Digital Marketing  

Traditional marketing includes many facets, mostly involving tangible items. These marketing items include print ads in newspapers and magazines, brochures, business cards, and billboards. Word of mouth and commercials on TV and radio are also typical avenues  for traditional marketers to explore.

Digital marketing is currently evolving, and will continue to evolve as long as technology is advancing. Some of the strategic avenues that digital marketing professionals explore include websites, YouTube videos, banner ads, and social media. When you break it down, digital marketing can seem very similar to the traditional marketing route. The key difference between them is that digital marketing focuses on the use of digital devices. By using digital marketing, people will be able to find you from the comfort of their own home. This happens by surfing the web and coming across your company’s content and brand.

Digital Marketing’s Advantages

When choosing digital marketing, the results are much easier to measure. This is because you can see the statistics right in front of you. Another massive advantage found in digital marketing is that your audience is not limited. The internet allows your company’s content to reach an infinite amount of people. You can also control your marketing strategies better by varying your target markets for each campaign. Furthermore, digital marketing is a technique that is very interactive, especially when using social media. You get to interact directly with your audience and hear about what matters most to them. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

Can There Be A Balance?

As a marketing company, it is imperative to know all of the most up to date and buzz worthy methods of marketing. Our world has transitioned into a very digital environment, so it is key to use this to your advantage. Ebooks, online magazines, and reviews all happen in the online space now, as more and more of our time is spent on all things digital. It’s common sense to invest in a digital marketing campaign, due to this rise of the digital age.

Traditional marketing does still have it’s space, but digital marketing will allow you to become much more successful. Communicating with your clients and consumers has never been easier! You can even personalize your web pages and social media profiles to help connect with your clients. If you’d like to take the leap by using digital marketing campaigns, schedule a free consultation call with us. We’ll help you start off on the right foot, and we can’t wait to get started for you!

Prospect Solutions, October 2018

 

Instagram Marketing Builds Businesses

Instagram Marketing Builds Businesses

by | Oct 18, 2018 | Blog, Marketing Agency, Social Media Marketing | 0 comments

When people think of Instagram, they usually think of swiping, liking, and scrolling through thousands of images on a smartphone. What many people have not yet realized is that Instagram Marketing is a fabulous new tool that can be used to help grow your business’ customer base. When used correctly, Instagram Marketing has the capability to grow a business exponentially, as it is much more than just a social media platform.

Instagram Keeps Your Name in Conversation

Instagram Marketing is extremely valuable because it is a strategy that encourages customer participation. With your business profile on Instagram, you get to interact directly with your fans, clients, and customers daily! They see your posts, and have the ability to “like”, “comment” and “follow”. When they do, be sure to reply and engage with them as well. It’s important to keep the conversation going. The more they recognize your brand and content style, the more likely they are to engage with it. They might even tell their friends about you! Instagram Marketing works best when combined with your other marketing efforts, so be sure to fuel your Instagram Marketing content to other social medias and content from your business.

Building Social Trust

The concept of “social trust” is one of the key factors in why Instagram Marketing works so well. Having a business profile on Instagram allows you to build a personality for your business. This is key in establishing your brand in a sea of other businesses and corporations. Be authentic about yourself and your business. Instagram Marketing can give your followers a “behind the scenes” look on your company’s day to day and inner workings. This will make them more likely to trust your business.

Strengthen Your Relationship With Your Followers And Potential Customers

There are many Instagram Marketing strategies that can be used to strengthen your relationship with your followers and potential clients. With Instagram ads you can reach the people who matter most to you. This is done by using their detailed criteria selection for who sees your advertisements. Furthermore, you also gain access to the data of who is viewing/liking your ads and what they are generally like. This allows you to get to know much more about your customer base. Companies who leave out Instagram Marketing from their social media strategy lose out on an otherwise unreached customer base. Who knows how how many potential clients/consumers you’re missing out on!

Conclusion

The world of marketing is constantly evolving, and the best businesses will be keeping up with all the new  social media strategies to help grow their business. Instagram Marketing strategies and tools are not something that you want to miss out on, and there are many more strategies that we didn’t get a chance to highlight in this article. Still not sure where to start? Contact us to get a head start on your Instagram Marketing fine tuning.