LinkedIn was founded by Reid Hoffman and associates in the late winter of 2002, and was launched in the summer of May 2003. Since its inception, LinkedIn has grown immensely as a social media platform for business professionals, while still retaining its core value of “Relationships Matter”. Here are some of the key ways LinkedIn can help you with your professional business growth.
Instant Potential Leads at Your Fingertips
LinkedIn has a tool called Sales Navigator that allows you to find endless B2B marketing prospects. The search engine has a large number of criteria options to help narrow down the perfect leads for your team. The criteria ranges from length of employment, to seniority, to industry targets, and more! More sales opportunities means the ability for more business growth, and the sales possibilities are endless with Sales Navigator.
Building Your Network
Building your professional network has never been easier thanks to LinkedIn. Industry professionals from all walks of life are on this social media platform, meaning the connection prospects are limitless. You gain access to someone’s connections as soon as you add them to your network. This allows your networking community to expand with every professional you add to your connections.
With LinkedIn, it is so easy to stay up to date on all the nuances of your Industry. This is due to postings of blog and articles by industry professionals on a daily basis. Also, you also can see industry leaders and colleagues post on their personal profiles, which allows you to stay integrated in all the facets of your industry. This creates more business growth opportunities for you.
Endorsements and Recommendations
LinkedIn is also able to help you on a much more personal business level. Endorsements and Recommendations are great opportunities for business growth, as they can only be provided to you by people in your network. These tools are essential, as they help you build social trust within your industry. These written posts show up on your profile for everyone to see, helping you make more connections.
LinkedIn is an amazing tool that is free to use, with paid options available to increase your outreach and potential. It is also just one of the tools that Prospect Solutions Inc. uses to help you grow your business.
Click here to find out more about us and how to make your business achieve its maximum potential!
What is SEO?
According to Wikipedia, SEO is “is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.” Oftentimes, Search Engine Optimization is one of the most important tools, bringing customers to your website and converting these leads into long-term clients.
Read on for some useful SEO tips on how to optimize your site’s rank.
Importance of Keywords
First, imagine yourself in the shoes of your consumer – what would you search for, when looking for your product? Most likely, you would search for something that best describes your product, or in SEO words: Keywords. If you are not sure what keywords are more likely to come to consumer’s mind when Googling your product, there are many free tools that can help you to find the most popular searched keywords on the internet. You might consider free tools such as Wordtracker or SERPs. Once you have discovered the keyword that is popular and accurately describes your product, the last step is to simply implement this keyword in as many places on your website, as possible.
Become User Friendly
While plugging in the keywords will partially help your Google rank, you have to remember about your potential customers. This i s where user friendliness of your site comes into the picture. Have you ever come across a site that just won’t load or is super difficult to navigate? This is the type of site you want to avoid. By enhancing your website’s usability, mobile friendliness and engaging content for all, your rank on Google will surely jump a couple of pages ahead. Furthermore, you will generate a higher rate of potential leads coming out of your website!
There are many other SEO tips and tricks you might consider using, such as Social Media Management, cross-linking and Public Relations. Don’t have the time to optimize your site? Contact us for a free consultation how to optimize your Site’s Rank today!
Social Media Strategies for Recruiters to Generate More Job Leads and Boost Placement Rates
As a recruiter, finding qualified candidates can be tough, but perhaps even more challenging is finding enough job vacancies in which to place your candidates. Social media strategies for recruiters are vital in order to:
- Grow and maintain a steady stream of job leads.
- Stay up to date with the latest market trends, skill bases, and industry news.
- Keep an eye on what their competition is doing.
- Create a greater selection of roles they are likely to recruit for.
Take your recruiting skills to the next level with the following social media strategies:
Wield the Power of LinkedIn
Leveraging more job leads can be done with surprising ease on LinkedIn, a social media site for professionals. Customize your profile to attract leads and join LinkedIn groups for the industries you’re recruiting for. Post, comment, and share often to establish your online presence in your niche industry.
One of the most powerful tools for recruiters to use on LinkedIn is the jobs database where you can search companies with job openings. Update the career interests section and then use the “jobs you may be interested in” feature that compares your profile settings against 300,000+ jobs in the database, practically hand-picking your ideal job leads!
Explore Other Online Platforms and Social Media Strategies for Recruiters
LinkedIn isn’t the only useful social media tool for generating leads. Find job vacancies on Twitter by using the advance search option to locate company Twitter handles, as many companies will tweet job openings. Even Facebook has launched their own job search feature that filters jobs based on your profile, interests, and desired industry.
Approach your search like a job-seeker would. Where are they looking for work? Find and follow any other blogs or websites targeting people on the hunt for work.
When you’ve found a website with good job lead potential, use a news aggregation tool like Feedly to stay alerted for new updates without having to constantly revisit each site for new content.
Become the Go-To Recruiter in Your Industry by Following these Social Media Strategies
Once you’ve generated more job leads, the goal is to build long term relationships with your ideal prospective clients. Create trust over time by listening to your clients’ recruitment needs and make each interaction about them.
Stay top of mind with both your candidates and clients after filling a role for them by routinely interacting with their social media posts and groups. If you took the time to establish an authentic relationship with them, they will come to you first when they are in a position to hire again.
Nurture your network and you’ll establish yourself as the go-to recruiter for your niche industry.
Success as a recruiter can be found through creating genuine relationships and utilizing social media tools. By creating a larger pool of job leads, you can zero in on quality prospects that will give you the placement opportunities most tailored to your niche and expertise.
Why Your Marketing Efforts Aren’t Successful
Many companies and entrepreneurs have claimed that marketing simply doesn’t work for them. But these are usually the same business owners who lack a structured strategy and take a short-term approach to marketing. Businesses that go this route often see a lack of progress or any real long-term results. They end up frustrated and feel that their marketing efforts were a waste of money.
But having the right marketing strategy can make or break a company. If you are struggling to see success with your marketing efforts, here are the four mistakes you could be making:
No Dedicated Budget for a Marketing Department
Instead of investing in a dedicated marketing department, many businesses settle for smaller campaigns. They are often one-off efforts that entail hiring a contract telemarketer or an SEO freelancer to promote their web rankings overnight. But a successful marketing strategy takes time to build, and should be an ongoing effort. Temporary marketers will come and go, resulting in a lack of any real long-term results. Having a designated budget for a permanent marketing team is essential to achieve long-term success.
Marketing Department is Isolated From The Rest Of The Company
Don’t isolate your marketing efforts to just your marketing team. The whole company should be a part of your marketing strategy. Providing stellar customer service, for example, has become a critical part of a successful marketing campaign. Positive reviews and feedback from customers will generate more business and build the company brand.
No Integrated Marketing Strategy
With the rise of the internet, integrated marketing has become more important than ever. Marketing is most impactful when the message remains consistent both online and offline. This means combining traditional methods, like newspapers or billboards, with online methods such as social media. Marketing campaigns are most successful when they are time-bound and measurable with KPIs or CRM tools. The data gathered from a campaign can help your marketing department understand what works and what doesn’t for when they plan the next one.
Not Staying Current with the Latest Marketing Tools
Outdated marketing tools are almost as bad as no marketing tools. Invest time and money to finding the best CRM technology for your business. Send your marketing team for training on a regular basis to keep their skills up to date. This is critical in order for your marketing department to stay competitive and on par with the rapid pace of change in today’s digital world.
A short-term, poorly strategized marketing effort will result in your company “winning battles but losing wars.” A business leader who truly committed to their company’s long-term success will make the proper investment their marketing department. Find marketing success for your business by growing an in-house team, or investing in an outsourced marketing department.
Pictures are worth a thousand words. Today, almost every business has an active Instagram profile, but does not know how to turn Instagram followers into leads. Here are some useful tips on how to monetize your Instagram marketing:
Understand Your Target Audience
Sometimes, unresponsive Instagram posts could be simply a result of your poor knowledge of your followers. Make sure to design and write your Instagram posts with the target audience in mind. Before scheduling your next daily post – make sure to do your research, and know who is listening.
Appreciate Your Followers by Following Back
The best way to connect to a potential client is to contact them directly. If you are looking to turn your followers into leads, it’s important to let them know are aware of their existence. Next time you receive a notification of a new follower, make sure to follow them back, or even send them a quick Thank You note and ask them to check out your business website. Perhaps, this could be your next big client!
Highlight Your Current Clients
Whether you are a service industry or manufacture products, it is important to let your audience know that your are customer-focused. Highlight and Cross-Market with your current customers and clients, especially if they are a small business just like yours. Your current clients will be happier than ever, and your potential clients will be dying to learn how to get into your next post. Make sure not to forget to @tag some usernames!
There might be over 50 different methods on how to engage your Instagram followers. With over 15 years of marketing experience, we decided to share the three top methods that worked best for our business clients. Not sure where to start?
Contact us to get a head start on fine turning your marketing and turn Instagram followers into leads.