How Personal Brand Marketing Can Help Your Organization in 2019

Happy Personal Brand Marketing Year!

 2019 is well on it’s way! Welcome to the year of opportunities!  At the start of a new year, we know most small business owners are looking for ways to build customers and contacts, and planning how to grow their business in the coming year. Being a business owner myself and managing a lead generation and digital marketing agency for over 15 years, I have the privilege to provide advice to my fellow business owners and entrepreneurs on which small business marketing tactics will help you achieve the business growth you’re looking for!

What is Personal Brand Marketing?

As the name suggests, personal brand marketing is all about the person (or people) who own and run a business, and how they network and build relationships with other business owners, clients and industry leaders. Personal Brand Marketing is about building direct, peer-to-peer personal connections with other business professionals. Through these real connections, business owners can introduce their companies to other business owners, and build trust with their prospects and customers. These days, business owners can build and nurture those direct personal relationships through a variety of social media platforms, maximizing their personal accounts to build and nurture ongoing relationships, and modern “word of mouth.” Here’s how you can use some of the most common online platforms to develop your personal brand marketing:

LinkedIn Prospecting:

Build your personal network of peer relationships through LinkedIn, and get in the habit of sharing expertise through this platform. LinkedIn is a great place to maintain connections that you make in person at events, or you can seek and reach out to potential contacts who may be a good fit with your business. When adding new contacts, go directly to the person’s page, and write a personal message when you connect reminding them where you met, or telling them why a connection might be valuable for you both. LinkedIn also has groups for shared business interests, and for many industry organizations, so this is really your go-to-hub for b2b connections, business advice, hiring and more.  And don’t forget to add your LinkedIn address to your business card!

Facebook Networking For Business:

Personal Networking on Facebook provides a variety of different opportunities for Personal Brand Marketing.  You can invite fellow business owners to become your personal friends, and then request their help growing your business page following, and do the same for them.  You can also look at joining existing groups that may be relevant to your business, or creating your own groups. Group participation is especially powerful, as any group messages you post notify group members directly, whereas the reach of your Business page posts depends on your advertising and/or post boosting investments. Making use of your existing personal networks, and working to expand them is a great way to get your personal relationships helping with your business growth.

Twitter For Business:

Twitter isn’t just for big corporations and famous Hollywood stars, it’s also for you, the small business owner!  We recommend creating and managing a personal Twitter account to provide your followers with the real personality and passion behind your business. This is a great place to share your ideas and expertise, and have conversations with other business owners online. Twitter is also a top platform for journalists to hang out on, so if you’re looking to get a bit of publicity, it pays to explore which journalists write about topics related to your business, start following them and build a relationship. You can do this by commenting on relevant stories they post, and showcasing your knowledge. Building the right relationships with journalists will help you be top of mind the next time they’re looking for a topic expert on an article that relates to your business.

Instagram For Business:

As one of the most high-engagement online platforms currently in use, Instagram is an excellent place to build your personal brand, and share the real you that stands behind your business. And since Instagram is image-focused, many business partners find it easier to tell their story through great photos. A picture is worth 1000 words, and it’s a lot faster to create and share! To maximize Instagram for Personal Brand Marketing, make sure to direct message your followers thanking them for liking your images, and engage with their content regularly. These are just some of the tools you can use for Personal Brand Marketing. Overall what you need to remember about Personal Brand Marketing is that it’s direct, relationship-focused, and, well, personal! As long as you let your personal business passion shine, your friends, business connections, and potential customers are sure to notice, and feel excited to do business with you!

Company Branding And Why It Matters

Company Branding And Why It Matters

Company branding is a marketing technique to create a name, design, and symbol that is easily recognizable. When seeing a company’s branding that’s done right, you should be able to easily identify it. This is because branding is used to identify a product or service, and distinguish it from the competitors on the market. There are many areas that are used to develop a company’s branding. The marketing techniques used include logo design, advertising, customer service, social media presence, and more. All of these elements need to work cohesively, creating one unique and engaging professional reputation. But why is company branding so essential for a business’ success?

Why Is Branding Important?

Company branding is meant to be a true representation of who you are as a business. This is why your brand is critical to your success as a business owner. Distinguish yourself from your competitors and show your clients and consumers what they can expect from you with your company branding. Furthermore, you must always make sure your company branding is up to date to ensure a memorable impression is being made.

Company Branding Gets Recognition

Company branding is how a business gets recognition, it’s how a business becomes known to consumers. Your company’s logo and brand colours are the face of your company, and they should be featured in all of advertisements and other marketing strategies. Don’t be afraid to spend some money getting your logo designed by a professional. A graphic designer can help you make your logo powerful and memorable, which allows your company to make an positive impression at a glance.

Branding = Business Value

A company that is well known is more appealing to the average consumer, and creates a more appealing opportunity for future investors. This is how company branding will help you generate business, as it gives you more leverage in your industry. A successfully branded company will notice its client base increase drastically over a short amount of time.

Improves Employee Morale

Job satisfaction is higher for employees who believe in their company’s image and what it stands for. When an employee works for a strongly branded company they are more likely to truly stand behind the brand. This means that the employee will have a higher degree of pride in their work. This shows that it is fulfilling to work for a company with successful branding that is held in high public opinion. However, even with successful branding it can take time to build up the perfect roster of employees. Sometimes you need to sift through a seemingly endless pile of resumes until you find the right person.

Finding Brand Success

Branding is beneficial for a business in very many ways, and sometimes you need a bit of help to achieve the perfect brand for your business.  This is why great company branding will have people begging to work for you and buy from you. So if your business is struggling with company branding, reach out for a free consultation. We’d be happy to help!

Prospect Solutions – November, 2018

Digital Marketing Vs. Traditional Marketing

Digital Marketing Vs. Traditional Marketing

The world is an ever changing place, and right now we are in the middle of the digital age. Marketing professionals everywhere are stuck in a certain debate about which technique is better: Traditional or Digital Marketing? Many professionals believe that digital marketing is taking over the marketing world. Let’s find out if they’re right.

Defining Traditional and Digital Marketing  

Traditional marketing includes many facets, mostly involving tangible items. These marketing items include print ads in newspapers and magazines, brochures, business cards, and billboards. Word of mouth and commercials on TV and radio are also typical avenues  for traditional marketers to explore.

Digital marketing is currently evolving, and will continue to evolve as long as technology is advancing. Some of the strategic avenues that digital marketing professionals explore include websites, YouTube videos, banner ads, and social media. When you break it down, digital marketing can seem very similar to the traditional marketing route. The key difference between them is that digital marketing focuses on the use of digital devices. By using digital marketing, people will be able to find you from the comfort of their own home. This happens by surfing the web and coming across your company’s content and brand.

Digital Marketing’s Advantages

When choosing digital marketing, the results are much easier to measure. This is because you can see the statistics right in front of you. Another massive advantage found in digital marketing is that your audience is not limited. The internet allows your company’s content to reach an infinite amount of people. You can also control your marketing strategies better by varying your target markets for each campaign. Furthermore, digital marketing is a technique that is very interactive, especially when using social media. You get to interact directly with your audience and hear about what matters most to them. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

Can There Be A Balance?

As a marketing company, it is imperative to know all of the most up to date and buzz worthy methods of marketing. Our world has transitioned into a very digital environment, so it is key to use this to your advantage. Ebooks, online magazines, and reviews all happen in the online space now, as more and more of our time is spent on all things digital. It’s common sense to invest in a digital marketing campaign, due to this rise of the digital age.

Traditional marketing does still have it’s space, but digital marketing will allow you to become much more successful. Communicating with your clients and consumers has never been easier! You can even personalize your web pages and social media profiles to help connect with your clients. If you’d like to take the leap by using digital marketing campaigns, schedule a free consultation call with us. We’ll help you start off on the right foot, and we can’t wait to get started for you!

Prospect Solutions, October 2018

 

Instagram Marketing Builds Businesses

Instagram Marketing Builds Businesses

When people think of Instagram, they usually think of swiping, liking, and scrolling through thousands of images on a smartphone. What many people have not yet realized is that Instagram Marketing is a fabulous new tool that can be used to help grow your business’ customer base. When used correctly, Instagram Marketing has the capability to grow a business exponentially, as it is much more than just a social media platform.

Instagram Keeps Your Name in Conversation

Instagram Marketing is extremely valuable because it is a strategy that encourages customer participation. With your business profile on Instagram, you get to interact directly with your fans, clients, and customers daily! They see your posts, and have the ability to “like”, “comment” and “follow”. When they do, be sure to reply and engage with them as well. It’s important to keep the conversation going. The more they recognize your brand and content style, the more likely they are to engage with it. They might even tell their friends about you! Instagram Marketing works best when combined with your other marketing efforts, so be sure to fuel your Instagram Marketing content to other social medias and content from your business.

Building Social Trust

The concept of “social trust” is one of the key factors in why Instagram Marketing works so well. Having a business profile on Instagram allows you to build a personality for your business. This is key in establishing your brand in a sea of other businesses and corporations. Be authentic about yourself and your business. Instagram Marketing can give your followers a “behind the scenes” look on your company’s day to day and inner workings. This will make them more likely to trust your business.

Strengthen Your Relationship With Your Followers And Potential Customers

There are many Instagram Marketing strategies that can be used to strengthen your relationship with your followers and potential clients. With Instagram ads you can reach the people who matter most to you. This is done by using their detailed criteria selection for who sees your advertisements. Furthermore, you also gain access to the data of who is viewing/liking your ads and what they are generally like. This allows you to get to know much more about your customer base. Companies who leave out Instagram Marketing from their social media strategy lose out on an otherwise unreached customer base. Who knows how how many potential clients/consumers you’re missing out on!

Conclusion

The world of marketing is constantly evolving, and the best businesses will be keeping up with all the new  social media strategies to help grow their business. Instagram Marketing strategies and tools are not something that you want to miss out on, and there are many more strategies that we didn’t get a chance to highlight in this article. Still not sure where to start? Contact us to get a head start on your Instagram Marketing fine tuning.

Tips On Getting Inbound Leads Via Paid Website Traffic

Tips On Getting Inbound Leads Via Paid Website Traffic

Tips On Getting Inbound Leads Via Paid Website Traffic

People  often call me for a Free Consultation  and say that they invest most of their marketing budget into inbound leads via paid website traffic. They believe that the fast and simple way to get leads is via Pay-Per-Click  (PPL) advertisement on Google, Facebook, Twitter, or LinkedIn.  I agree with them because PPL  does deliver results, but for a hefty fee!
With paid advertisement , you get website traffic as long as you keep paying for it. Pay-per-click advertisement does not help you build your online reputation, which is invaluable for your website ranking with search engines. Getting inbound leads via paid website traffic may not be the best use of your marketing dollars.

What percent of the overall website traffic to your website is actually converting into leads?

There is no point in spending hundreds of dollars with pay-per-click advertisers and having website visitors drop off  because your site has poorly written content and bad navigation and images.

Are you getting the right website traffic?

If want to get the best ROI on inbound leads via paid website traffic, target your most desirable customer.Ask yourself a question: “What are my best paying and most loyal customers REALLY buying from me? What keyword would they use to find me on the internet?” This suggestion alone can save you a lot of money and increase your marketing ROI.

To achieve the best ROI on inbound leads via paid website traffic, consider various pay-per-click advertising companies.

Most people tend to keep all their eggs in the same basket and invest most of their money in Google or Facebook. Often Facebook, LinkedIn and Twitter can offer much cheaper pay per click rates and get you better qualified website visitors.

Consider investing at least 50% of your monthly marketing budget into non pay-per-click marketing channels.  Differentiate and invest in social media prospecting, organic SEO, business networking, new content, video, email, better website, telemarketing, CRM and others.

Why You Need LinkedIn

Why You Need LinkedIn

LinkedIn was founded by Reid Hoffman and associates in the late winter of 2002, and was launched in the summer of May 2003. Since its inception, LinkedIn has grown immensely as a social media platform for business professionals, while still retaining its core value of “Relationships Matter”. Here are some of the key ways LinkedIn can help you with your professional business growth.

Instant Potential Leads at Your Fingertips

LinkedIn has a tool called Sales Navigator that allows you to find endless B2B marketing prospects. The search engine has a large number of criteria options to help narrow down the perfect leads for your team. The criteria ranges from length of employment, to seniority, to industry targets, and more! More sales opportunities means the ability for more business growth, and the sales possibilities are endless with Sales Navigator.

Building Your Network

Building your professional network has never been easier thanks to LinkedIn. Industry professionals from all walks of life are on this social media platform, meaning the connection prospects are limitless. You gain access to someone’s connections as soon as you add them to your network. This allows your networking community to expand with every professional you add to your connections.

Industry Knowledge

With LinkedIn, it is so easy to stay up to date on all the nuances of your Industry. This is due to postings of blog and articles by industry professionals on a daily basis. Also, you also can see industry leaders and colleagues post on their personal profiles, which allows you to stay integrated in all the facets of your industry. This creates more business growth opportunities for you.

Endorsements and Recommendations

LinkedIn is also able to help you on a much more personal business level. Endorsements and Recommendations are great opportunities for business growth, as they can only be provided to you by people in your network. These tools are essential, as they help you build social trust within your industry. These written posts  show up on your profile for everyone to see, helping you make more connections.

Conclusion

LinkedIn is an amazing tool that is free to use, with paid options available to increase your outreach and potential. It is also just one of the tools that Prospect Solutions Inc. uses to help you grow your business.

Click here to find out more about us and how to make your business achieve its maximum potential!