LinkedIn was founded by Reid Hoffman and associates in the late winter of 2002, and was launched in the summer of May 2003. Since its inception, LinkedIn has grown immensely as a social media platform for business professionals, while still retaining its core value of “Relationships Matter”. Here are some of the key ways LinkedIn can help you with your professional business growth.
Instant Potential Leads at Your Fingertips
LinkedIn has a tool called Sales Navigator that allows you to find endless B2B marketing prospects. The search engine has a large number of criteria options to help narrow down the perfect leads for your team. The criteria ranges from length of employment, to seniority, to industry targets, and more! More sales opportunities means the ability for more business growth, and the sales possibilities are endless with Sales Navigator.
Building Your Network
Building your professional network has never been easier thanks to LinkedIn. Industry professionals from all walks of life are on this social media platform, meaning the connection prospects are limitless. You gain access to someone’s connections as soon as you add them to your network. This allows your networking community to expand with every professional you add to your connections.
Industry Knowledge
With LinkedIn, it is so easy to stay up to date on all the nuances of your Industry. This is due to postings of blog and articles by industry professionals on a daily basis. Also, you also can see industry leaders and colleagues post on their personal profiles, which allows you to stay integrated in all the facets of your industry. This creates more business growth opportunities for you.
Endorsements and Recommendations
LinkedIn is also able to help you on a much more personal business level. Endorsements and Recommendations are great opportunities for business growth, as they can only be provided to you by people in your network. These tools are essential, as they help you build social trust within your industry. These written posts show up on your profile for everyone to see, helping you make more connections.
Conclusion
LinkedIn is an amazing tool that is free to use, with paid options available to increase your outreach and potential. It is also just one of the tools that Prospect Solutions Inc. uses to help you grow your business.
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