Digital Marketing Vs. Traditional Marketing

Digital Marketing Vs. Traditional Marketing

The world is an ever changing place, and right now we are in the middle of the digital age. Marketing professionals everywhere are stuck in a certain debate about which technique is better: Traditional or Digital Marketing? Many professionals believe that digital marketing is taking over the marketing world. Let’s find out if they’re right.

Defining Traditional and Digital Marketing  

Traditional marketing includes many facets, mostly involving tangible items. These marketing items include print ads in newspapers and magazines, brochures, business cards, and billboards. Word of mouth and commercials on TV and radio are also typical avenues  for traditional marketers to explore.

Digital marketing is currently evolving, and will continue to evolve as long as technology is advancing. Some of the strategic avenues that digital marketing professionals explore include websites, YouTube videos, banner ads, and social media. When you break it down, digital marketing can seem very similar to the traditional marketing route. The key difference between them is that digital marketing focuses on the use of digital devices. By using digital marketing, people will be able to find you from the comfort of their own home. This happens by surfing the web and coming across your company’s content and brand.

Digital Marketing’s Advantages

When choosing digital marketing, the results are much easier to measure. This is because you can see the statistics right in front of you. Another massive advantage found in digital marketing is that your audience is not limited. The internet allows your company’s content to reach an infinite amount of people. You can also control your marketing strategies better by varying your target markets for each campaign. Furthermore, digital marketing is a technique that is very interactive, especially when using social media. You get to interact directly with your audience and hear about what matters most to them. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

Can There Be A Balance?

As a marketing company, it is imperative to know all of the most up to date and buzz worthy methods of marketing. Our world has transitioned into a very digital environment, so it is key to use this to your advantage. Ebooks, online magazines, and reviews all happen in the online space now, as more and more of our time is spent on all things digital. It’s common sense to invest in a digital marketing campaign, due to this rise of the digital age.

Traditional marketing does still have it’s space, but digital marketing will allow you to become much more successful. Communicating with your clients and consumers has never been easier! You can even personalize your web pages and social media profiles to help connect with your clients. If you’d like to take the leap by using digital marketing campaigns, schedule a free consultation call with us. We’ll help you start off on the right foot, and we can’t wait to get started for you!

Prospect Solutions, October 2018

 

Instagram Marketing Builds Businesses

Instagram Marketing Builds Businesses

When people think of Instagram, they usually think of swiping, liking, and scrolling through thousands of images on a smartphone. What many people have not yet realized is that Instagram Marketing is a fabulous new tool that can be used to help grow your business’ customer base. When used correctly, Instagram Marketing has the capability to grow a business exponentially, as it is much more than just a social media platform.

Instagram Keeps Your Name in Conversation

Instagram Marketing is extremely valuable because it is a strategy that encourages customer participation. With your business profile on Instagram, you get to interact directly with your fans, clients, and customers daily! They see your posts, and have the ability to “like”, “comment” and “follow”. When they do, be sure to reply and engage with them as well. It’s important to keep the conversation going. The more they recognize your brand and content style, the more likely they are to engage with it. They might even tell their friends about you! Instagram Marketing works best when combined with your other marketing efforts, so be sure to fuel your Instagram Marketing content to other social medias and content from your business.

Building Social Trust

The concept of “social trust” is one of the key factors in why Instagram Marketing works so well. Having a business profile on Instagram allows you to build a personality for your business. This is key in establishing your brand in a sea of other businesses and corporations. Be authentic about yourself and your business. Instagram Marketing can give your followers a “behind the scenes” look on your company’s day to day and inner workings. This will make them more likely to trust your business.

Strengthen Your Relationship With Your Followers And Potential Customers

There are many Instagram Marketing strategies that can be used to strengthen your relationship with your followers and potential clients. With Instagram ads you can reach the people who matter most to you. This is done by using their detailed criteria selection for who sees your advertisements. Furthermore, you also gain access to the data of who is viewing/liking your ads and what they are generally like. This allows you to get to know much more about your customer base. Companies who leave out Instagram Marketing from their social media strategy lose out on an otherwise unreached customer base. Who knows how how many potential clients/consumers you’re missing out on!

Conclusion

The world of marketing is constantly evolving, and the best businesses will be keeping up with all the new  social media strategies to help grow their business. Instagram Marketing strategies and tools are not something that you want to miss out on, and there are many more strategies that we didn’t get a chance to highlight in this article. Still not sure where to start? Contact us to get a head start on your Instagram Marketing fine tuning.

Tips On Getting Inbound Leads Via Paid Website Traffic

Tips On Getting Inbound Leads Via Paid Website Traffic

Tips On Getting Inbound Leads Via Paid Website Traffic

People  often call me for a Free Consultation  and say that they invest most of their marketing budget into inbound leads via paid website traffic. They believe that the fast and simple way to get leads is via Pay-Per-Click  (PPL) advertisement on Google, Facebook, Twitter, or LinkedIn.  I agree with them because PPL  does deliver results, but for a hefty fee!
With paid advertisement , you get website traffic as long as you keep paying for it. Pay-per-click advertisement does not help you build your online reputation, which is invaluable for your website ranking with search engines. Getting inbound leads via paid website traffic may not be the best use of your marketing dollars.

What percent of the overall website traffic to your website is actually converting into leads?

There is no point in spending hundreds of dollars with pay-per-click advertisers and having website visitors drop off  because your site has poorly written content and bad navigation and images.

Are you getting the right website traffic?

If want to get the best ROI on inbound leads via paid website traffic, target your most desirable customer.Ask yourself a question: “What are my best paying and most loyal customers REALLY buying from me? What keyword would they use to find me on the internet?” This suggestion alone can save you a lot of money and increase your marketing ROI.

To achieve the best ROI on inbound leads via paid website traffic, consider various pay-per-click advertising companies.

Most people tend to keep all their eggs in the same basket and invest most of their money in Google or Facebook. Often Facebook, LinkedIn and Twitter can offer much cheaper pay per click rates and get you better qualified website visitors.

Consider investing at least 50% of your monthly marketing budget into non pay-per-click marketing channels.  Differentiate and invest in social media prospecting, organic SEO, business networking, new content, video, email, better website, telemarketing, CRM and others.

Why You Need LinkedIn

Why You Need LinkedIn

LinkedIn was founded by Reid Hoffman and associates in the late winter of 2002, and was launched in the summer of May 2003. Since its inception, LinkedIn has grown immensely as a social media platform for business professionals, while still retaining its core value of “Relationships Matter”. Here are some of the key ways LinkedIn can help you with your professional business growth.

Instant Potential Leads at Your Fingertips

LinkedIn has a tool called Sales Navigator that allows you to find endless B2B marketing prospects. The search engine has a large number of criteria options to help narrow down the perfect leads for your team. The criteria ranges from length of employment, to seniority, to industry targets, and more! More sales opportunities means the ability for more business growth, and the sales possibilities are endless with Sales Navigator.

Building Your Network

Building your professional network has never been easier thanks to LinkedIn. Industry professionals from all walks of life are on this social media platform, meaning the connection prospects are limitless. You gain access to someone’s connections as soon as you add them to your network. This allows your networking community to expand with every professional you add to your connections.

Industry Knowledge

With LinkedIn, it is so easy to stay up to date on all the nuances of your Industry. This is due to postings of blog and articles by industry professionals on a daily basis. Also, you also can see industry leaders and colleagues post on their personal profiles, which allows you to stay integrated in all the facets of your industry. This creates more business growth opportunities for you.

Endorsements and Recommendations

LinkedIn is also able to help you on a much more personal business level. Endorsements and Recommendations are great opportunities for business growth, as they can only be provided to you by people in your network. These tools are essential, as they help you build social trust within your industry. These written posts  show up on your profile for everyone to see, helping you make more connections.

Conclusion

LinkedIn is an amazing tool that is free to use, with paid options available to increase your outreach and potential. It is also just one of the tools that Prospect Solutions Inc. uses to help you grow your business.

Click here to find out more about us and how to make your business achieve its maximum potential!

 

SEO Tips and Tricks

SEO Tips and Tricks

What is SEO?

According to Wikipedia, SEO is “is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”  Oftentimes, Search Engine Optimization is one of the most important tools, bringing  customers to your website and converting these leads into long-term clients.
Read on for some useful SEO tips on how to optimize your site’s rank.

Importance of Keywords

First, imagine yourself in the shoes of your consumer – what would you search for, when looking for your product? Most likely, you would search for something that best describes your product, or in SEO words: Keywords. If you are not sure what keywords are more likely to come to consumer’s mind when Googling your product, there are many free tools that can help you to find the most popular searched keywords on the internet.  You might consider free tools such as Wordtracker or SERPs. Once  you have discovered the keyword that is popular and accurately describes your product, the last step is to simply implement this keyword in as many places on your website, as possible.

Become User Friendly

While plugging in the keywords will partially help your Google rank, you have to remember about your potential customers. This i s where user friendliness of your site comes into the picture. Have you ever come across a site that just won’t load or is super difficult to navigate? This is the type of site you want to avoid. By enhancing your website’s usability, mobile friendliness and   engaging content for all, your rank on Google will surely jump a couple of pages ahead. Furthermore, you will generate a higher rate of potential leads coming out of your website!

Conclusion

There are many other SEO tips and tricks you might consider using, such as Social Media Management, cross-linking and Public Relations. Don’t have the time to optimize your site? Contact us for a free consultation how to optimize your Site’s Rank today!

Social Media Strategies for Recruiters

Social Media Strategies for Recruiters

Social Media Strategies for Recruiters to Generate More Job Leads and Boost Placement Rates

As a recruiter, finding qualified candidates can be tough, but perhaps even more challenging is finding enough job vacancies in which to place your candidates.  Social media strategies for recruiters are vital in order to:

  • Grow and maintain a steady stream of job leads.
  • Stay up to date with the latest market trends, skill bases, and industry news.
  • Keep an eye on what their competition is doing.
  • Create a greater selection of roles they are likely to recruit for.

Take your recruiting skills to the next level with the following social media strategies:

 

Wield the Power of LinkedIn

Leveraging more job leads can be done with surprising ease on LinkedIn, a social media site for professionals. Customize your profile to attract leads and join LinkedIn groups for the industries you’re recruiting for. Post, comment, and share often to establish your online presence in your niche industry.

One of the most powerful tools for recruiters to use on LinkedIn is the jobs database where you can search companies with job openings. Update the career interests section and then use the “jobs you may be interested in” feature that compares your profile settings against 300,000+ jobs in the database, practically hand-picking your ideal job leads!

 

Explore Other Online Platforms and Social Media Strategies for Recruiters

LinkedIn isn’t the only useful social media tool for generating leads. Find job vacancies on Twitter by using the advance search option to locate company Twitter handles, as many companies will tweet job openings. Even Facebook has launched their own job search feature that filters jobs based on your profile, interests, and desired industry.

Approach your search like a job-seeker would. Where are they looking for work? Find and follow any other blogs or websites targeting people on the hunt for work.

When you’ve found a website with good job lead potential, use a news aggregation tool like Feedly to stay alerted for new updates without having to constantly revisit each site for new content.

Become the Go-To Recruiter in Your Industry by Following these Social Media Strategies

Once you’ve generated more job leads, the goal is to build long term relationships with your ideal prospective clients. Create trust over time by listening to your clients’ recruitment needs and make each interaction about them.

Stay top of mind with both your candidates and clients after filling a role for them by routinely interacting with their social media posts and groups. If you took the time to establish an authentic relationship with them, they will come to you first when they are in a position to hire again.

Nurture your network and you’ll establish yourself as the go-to recruiter for your niche industry.

 

Conclusion

Success as a recruiter can be found through creating genuine relationships and utilizing social media tools. By creating a larger pool of job leads, you can zero in on quality prospects that will give you the placement opportunities most tailored to your niche and expertise.